Privacy Policy

We use Google Ads, an online advertising service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), to show ads for our accommodation and to measure how well these ads work.

Google Ads and the related Google tag are only activated after you give consent via our cookie banner (Google Consent Mode). Without your consent, no advertising cookies are set and no personal data is shared with Google for advertising purposes.

If you have given consent and arrived via one of our ads, we measure whether you submitted an inquiry (conversion tracking). For this purpose, the click identifier from the ad and information about your visit are processed.

Enhanced conversions: If you have given consent and submit our inquiry form, the email address and phone number you entered are converted into an irreversible code on your device (hashing, SHA-256) before they are sent to Google. Google uses this code only to match the inquiry to an ad interaction and to report aggregated results to us.

Reservation feedback: If an inquiry later results in a reservation, we may report this to Google in the same hashed form, together with the date of the reservation. This helps us show our ads to people who are looking for temporary housing and to avoid wasting ad spend. We only do this for inquiries where consent for advertising was given.

Google may transfer data to servers in the United States. Google is certified under the EU-US Data Privacy Framework.

Legal basis: Art. 6(1)(a) GDPR (consent). You can withdraw your consent at any time via the cookie settings with effect for the future.

More information: business.safety.google/privacy and policies.google.com/privacy

Microsoft Advertising: We also show ads in the Bing search network and Microsoft Copilot through Microsoft Advertising, a service provided by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. The Microsoft Universal Event Tracking (UET) tag is only loaded after you give consent for marketing services via our cookie banner (UET Consent Mode). It then measures whether a visit from one of our ads leads to an inquiry. Microsoft may process data in the USA; Microsoft is certified under the EU-U.S. Data Privacy Framework. More information: privacy.microsoft.com/privacystatement.